Jessica Friday
Short Bio
Jessica Friday tells stories of the growing wellbeing economy — driver co-ops, community land trusts, social enterprises, and hundreds of movements creating alternatives to extractive economics. Her viral explainer on Scotland’s Community Wealth Building Bill was cited in Parliament during its passage, the first legislation of its kind in the western world. With 5M+ views and 200+K followers built while homeless, she’s proving wellbeing economics can go mainstream.
One-Pager
Testimonials & Endorsements
“[Connectioning] has the potential to be the one of the most impactful tools modern humans will have.”
“Plenty of people can tell you the economy is broken. Jessica Friday tells you it is already being rebuilt, then hands you the door and shows you how to walk through it.
Her piece on Scotland’s Community Wealth Building bill is the whole gift in one place. She took dense, first-of-its-kind legislation and made it land for a civic novice, an organizer, and a policy wonk all at once, with the receipts to back it and a clear-eyed read on what it will take to be real. She turns despair into agency and readers into participants, which is the hardest trick in this entire space.
Backing her crowdfunder is not charity. It is one of the highest-leverage bets you can make on the transition actually happening.” – Michael J. Muyot, Founder, APEX DAO, Author, The Bloom Protocol Trilogy
“Everything indicates that in five years from now, maximum ten, we will be living in an entirely different economy based on wellbeing, community, care.” (After diving deeper on the content)
“The further your message spreads, the better the world becomes.”
“Jessica’s ability to harness the power of the internet and good old human connections to amplify and spread the work of people building the fairer economic systems we so desperately need is nothing short of phenomenal. As someone who has worked at making stories accessible to wide audiences, Jessica is that rare person who makes the next right actions seem inevitable, obvious and downright fun and exciting.” – John Hepworth, Filmmaker, Hepworks Productions
“As we confront the complex challenges of our time—inequality, disconnection, ecological crisis—it is practitioners like Jessica Friday who light the path forward. Her ability to synthesize theory and practice, to bridge local action and global movement, and to foster hope and agency in the face of adversity is both rare and urgently needed.” – Tony Budak, Time Bank Mahoning Watershed, from A Systems-Level Endorsement from Tony Budak
“Your content is giving me hope and I am spreading these ideas wherever I can.”
“Jess is creating the kind of content and storytelling the world needs much more of, and she’s creating it with ways to help us all get active. These are the doorways we need to amplify the new economy that’s emerging all around us and help it go mainstream.” – Matt Golding, Antidote
“Knowing community wealth and resources have been implemented elsewhere is what gives me hope. You give me hope.”
“This is the kind of movement that changes world history.”
“Are you the only one talking about this!? This is the GAME CHANGER!!!”
Success & Reach
✅ 200+K followers across platforms, 5M+ views on single video, 1k+ leads per post calling people to action on community wealth, 8K newsletter subscribers
✅ Reached 100k followers in just 20 videos.
✅ Viral explainer on Scotland’s CWB Bill cited in Parliament during final debate before the bill passed unanimously 103-0, first legislation of its kind. The video was covered in Scottish Newspaper, The National, and the viral success sparked coverage prompted other local and national news outlets to cover Community Wealth Building and for Parliament to cite the video, public attention, and widespread support. See follow up article for info on CWB.
✅ Content consistently reaches mainstream audiences, not just movement bubbles – converting skeptics to believers across political lines.
✅ Built entire platform and personal brand while experiencing homelessness
✅ Speaking: On Stage (Winner, Simon Squibb‘s pick, HelpBnk Power of Community 2023), Gatherverse Conferences, Podcasts, will be speaking at TEDxHope Street in Liverpool, UK February 2027.
✅ Authored two upcoming books on solving humanity’s coordination problem with a hope-to-action pipeline.
Content Selection
4.3+M Views on Tiktok, Instagram combined. Countlessly reproduced by other creators across the internet.
Followup video to original viral CWB bill.