Jessica Friday
Short Bio
Jessica Friday tells stories of the growing wellbeing economy — driver co-ops, community land trusts, social enterprises, and hundreds of movements creating alternatives to extractive economics. Her viral explainer on Scotland’s Community Wealth Building Bill was cited in Parliament during its passage, the first legislation of its kind in the world. With 4M+ views and 120+K followers built while homeless, she’s proving wellbeing economics can go mainstream.
One-Pager
Testimonials & Endorsements
“[Connectioning] has the potential to be the one of the most impactful tools modern humans will have.”
“Everything indicates that in five years from now, maximum ten, we will be living in an entirely different economy based on wellbeing, community, care.” (After diving deeper on the content)
“The further your message spreads, the better the world becomes.”
“Are you the only one talking about this!? This is the GAME CHANGER!!!”
A Systems-Level Endorsement from Tony Budak
“Your content is giving me hope and I am spreading these ideas wherever I can.”
“Knowing community wealth and resources have been implemented elsewhere is what gives me hope. You give me hope.”
“This is the kind of movement that changes world history.”
Success & Reach
✅ 120+K followers across platforms, 4M+ views on single video, 1k+ leads per post calling people to action on community wealth, 7K newsletter subscribers
✅ Viral explainer on Scotland’s CWB Bill cited in Parliament during final debate before the bill passed unanimously 103-0, first legislation of its kind. The video was covered in Scottish Newspaper, The National, and the viral success sparked coverage prompted other local and national news outlets to cover Community Wealth Building and for Parliament to note the public attention and widespread support. See follow up article for info on CWB.
✅ Content consistently reaches mainstream audiences, not just movement bubbles – converting skeptics to believers across political lines.
✅ Built entire platform and personal brand while experiencing homelessness
✅ Speaking: On Stage (Winner, Simon Squibb‘s pick, HelpBnk Power of Community 2023), Gatherverse Conferences, Podcasts
Content Selection
4.3+M Views on Tiktok, Instagram combined. Countlessly reproduced by other creators across the internet.
700+ leads on this post alone, primarily via Instagram.
Followup video to original viral CWB bill.